LobsterLab is a conceptual seafood restaurant brand designed as part of a creative competition.
The goal was to craft a modern, visually distinctive identity that communicates freshness, expertise, and a playful yet elegant approach to seafood -especially lobster dishes.
To reflect the laboratory-style precision in seafood preparation through a clean, structured layout.
To combine playfulness and professionalism using bold serif typography and minimal illustrations.
To emphasize freshness and quality with a design that feels both premium and approachable.
To create a visual system that adapts easily across packaging, menus, uniforms, and physical branding.
To build a seafood brand that feels refined yet bold, where the identity balances between the raw nature of the sea and the controlled precision of a lab.
Our vision was to break away from cliche seafood visuals and instead create a brand that feels curated, modern, and memorable, while still honoring the essence of freshness and expertise.