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Creative Minds

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ABOUT creative minds

An introduction

Creative Minds is a Qatar-based brand specializing in sensory educational toys designed to spark curiosity and hands-on learning in children. With a playful identity, soft pastel palette, and lively animal illustrations, the brand brings learning to life through fun, movement, and imagination. Every detail-from the packaging to the typography-celebrates exploration and the joy of discovery

Our Goals

The Goals

To design a brand identity that captures the essence of play-based, sensory learning for children.

To create a joyful, approachable, and educational visual world that appeals to both kids and parents.

To reflect the brand's mission through soft pastel colors, playful typography, and engaging illustrations.

To ensure that every touchpoint-from packaging to stickers-invites curiosity and creativity.

Our Vision

The Vision

To build a visual system that feels imaginative, child-friendly, and developmentally supportive.

To use animals and sensory-related motifs to spark connection, familiarity, and fun.

To maintain a balance between functionality and whimsy-keeping things clear while still visually magical.

To help position Creative Minds as a trusted, joyful space where kids learn by doing, moving, and exploring the world around them.

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