Milyar is a UAE-based food truck brand serving traditional Emirati tea and bread with a modern twist. Inspired by the word "billion", the name reflects abundance, richness, and the depth of flavor and culture in every cup and bite.
The visual identity blends local heritage with a clean, contemporary look that feels both authentic and bold.
To reflect the essence of Emirati tradition through bold visuals
To create a brand that feels rich in story, flavor, and personality
To balance traditional Arabic calligraphy with minimal design for clarity
To ensure the branding looks consistent and eye-catching across cups, packaging, uniforms, and the truck
To design a brand that speaks of value and depth - where Milyar isn't just a number, but a symbol of cultural richness, warmth, and modern presence.
We envisioned a food truck identity that travels through streets but carries heritage in every detail.