Sard is a specialty coffee brand based in Riyadh, offering
high-quality coffee with a unique narrative-driven identity.
The name "Sard" typically means "storytelling" - but here,
it's reversed: it's the coffee that tells the story.
The brand identity is artistic, minimal, and expressive, using illustrated characters to reflect personal coffee moments
and emotional connection.
To design a brand that speaks to the soul of coffee lovers,
where each detail - from the packaging to the characters -
feels intimate and memorable.
We wanted the brand to feel quietly expressive, like a story
you discover with every sip.
Website map
Follow
We turn your random ideas into amazing visual identities!
